The Undertaker has often discussed how the Attitude Era was his favourite era in wrestling, and on the latest edition of the Six Feet Under podcast, The Deadman discussed the benefits of the PG Era from a business perspective:

“It opened the door for bigger high-end sponsorship. In the Attitude Era nobody would touch us as far as like the Coca-Colas and the Ford Motor Company and all those big brands wouldn’t touch us because we were so edgy, and then once we went to PG then we started getting some more mainline sponsorship…”

“Pre-PG was obviously my favorite, but as a business and then as a business model and moving forward the PG era, it is what it is and it’s about the business and the bottom line.”

H.T - EWrestlingNews